Research Revolutionaries
Research Revolutionaries brings you insider access to the insights revolution happening right now. Hosted by globally recognized insights leader James 'JT' Turner, episodes feature forward-thinking research innovators.
Recent Episodes
Nov. 1, 2024
9:Survey Mobilization: Exploring WhatsApp in Emerging Markets
In this episode, we talk with Tim Treagus founder of Yazi and dive into the transformative role of WhatsApp and chat-based platforms in modern research. We explore the unique advantages of WhatsApp for consumer research in e…
June 13, 2024
8: Experience is everything – challenging how marketers use research to evaluate their brands
The old ways just aren’t cutting it anymore. Consumers expect a good experience from brands. No ifs and buts about it. So, how marketers use research to keep tabs on their brands needs to evolve with that expectation. But ho…
May 22, 2024
7: What’s next in Research Technology?
On Episode 7, host James (JT) Turner chats with Mike Stevens , the founder of Insight Platforms , the leading online directory and learning and events site for modern research and insights. His consultancy, What Next Strateg…
May 9, 2024
6: Synthetic data in research: How, what, where?
In Episode 6, we dive into synthetic data and how it’s already affecting and will affect the industry in the years to come. James (JT) Turner is joined by Kathryn Topp to discuss the topic. Kathryn is the founder of Yabble a…
April 25, 2024
5: Self-Help or Self-Sabotage? The Highs and Lows of Going Solo with Research Tools
Self-serve research tools have given many brands – with both big and small budgets – the chance to understand their target market better and in ways that would have been unheard of decades or even years ago. But there are so…
April 11, 2024
4: 21st Century Research: How Coca-Cola moved to real-time campaign tracking
That Coca-Cola drink certainly is quenching consumer thirst in the moment. Just like consumers enjoy their drinks now, marketers at Coca-Cola understand consumer feedback in real-time as well. Welcome to the 21st Century. On…
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