Research Revolutionaries
Research Revolutionaries brings you insider access to the insights revolution happening right now. Hosted by globally recognized insights leader James 'JT' Turner, episodes feature forward-thinking research innovators.
Recent Episodes
Feb. 20, 2025
E10: Reframing the researcher - thinking beyond market research silos
Hear from Vera Chien, Executive Director, Global Corporate Strategy & Insights at Warner Brothers Discovery. She has over 20 years experience in insights, analytics, CX, and UX - spanning entertainment, media, gaming, technol...
Nov. 1, 2024
9:Survey Mobilization: Exploring WhatsApp in Emerging Markets
In this episode, we talk with Tim Treagus founder of Yazi and dive into the transformative role of WhatsApp and chat-based platforms in modern research. We explore the unique advantages of WhatsApp for consumer research in em...
June 13, 2024
8: Experience is everything – challenging how marketers use research to evaluate their brands
The old ways just aren’t cutting it anymore. Consumers expect a good experience from brands. No ifs and buts about it. So, how marketers use research to keep tabs on their brands needs to evolve with that expectation. But how...
May 22, 2024
7: What’s next in Research Technology?
On Episode 7, host James (JT) Turner chats with Mike Stevens , the founder of Insight Platforms , the leading online directory and learning and events site for modern research and insights. His consultancy, What Next Strategy...
May 9, 2024
6: Synthetic data in research: How, what, where?
In Episode 6, we dive into synthetic data and how it’s already affecting and will affect the industry in the years to come. James (JT) Turner is joined by Kathryn Topp to discuss the topic. Kathryn is the founder of Yabble an...
April 25, 2024
5: Self-Help or Self-Sabotage? The Highs and Lows of Going Solo with Research Tools
Self-serve research tools have given many brands – with both big and small budgets – the chance to understand their target market better and in ways that would have been unheard of decades or even years ago. But there are som...
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