Research Revolutionaries

What happens to insights when AI changes the rules of research? In this episode of Research Revolutionaries, JT Turner speaks with Liubov Ruchinskaya, Founder of Insights Lighthouse, about a defining moment for the insights industry. As AI accelerates, client expectations shift, and traditional roles come under pressure, Liubov argues that insights professionals need to move beyond data delivery and step into stronger positions of influence, judgment, and leadership. The conversation explores wh

How do insight agencies keep up when tech companies and clients have access to more tools than they do? In Season 2, Episode 14, JT Turner sits down with John-William Awbrey, Head of Brand & Campaign Insights at Sky, to explore where agency value really sits as data becomes easier to access and analysis becomes faster to produce.Together, they argue that data doesn’t create value; perspective does. Competitive advantage is shifting away from owning data toward interpretation, synthesis, and

AI and automation promise research that’s cheaper and faster. But is the output actually better? In this episode, JT talks with insights leader Tina Tonielli, former US Lead of Insights & Analytics at Haleon, about what “good” looks like when brands adopt AI at scale. They unpack the trade-offs between speed, cost and quality, how “always on” data can overwhelm teams, when decision cadence matters more than data cadence, and where procurement and onboarding slow things down. They also explore wh

In this episode, JT sits down with Nick Graham, Founder of Vertemis and former Global Head of Insights at Mondelez, to explore why the insights function must reinvent itself for the AI era. Nick argues that insights teams need to move beyond being data suppliers to become true decision drivers—owning the full “insights impact” chain and acting as co-pilots to business growth. Together, they discuss the courage required to let go of legacy approaches, the role of automation in freeing capacity fo

Matrix organisations can feel like a maze — multiple stakeholders, competing priorities, and shifting structures. But what if you could do more than just survive? In this episode, James Turner (CEO, Delineate) speaks with Alex Hardy, Consumer & Market Insight and Analytics Director, Nomad Foods about the real-world experience of leading insight work in complex, layered client environments. Together, they unpack the challenges of operating inside the matrix — and share strategies for making real

Hear from Vera Chien, Executive Director, Global Corporate Strategy & Insights at Warner Brothers Discovery. She has over 20 years experience in insights, analytics, CX, and UX - spanning entertainment, media, gaming, technology, and consumer products. Sponsored by delineate.ai