5: Self-Help or Self-Sabotage? The Highs and Lows of Going Solo with Research Tools

Self-serve research tools have given many brands – with both big and small budgets – the chance to understand their target market better and in ways that would have been unheard of decades or even years ago.

But there are some definite highs and lows as well, which we will discuss on Episode 5.

To discuss the topic, Host James Turner is joined by Charlie Butler, co-founder of Bounce Insights, a market research platform that combines research consultancy with generative AI to help brands solve business problems with insights at speed.

Topics mentioned include:

• Charlie Butler's background and journey from bartender to co-founder/CEO of Bounce Insights
• The evolution of Bounce Insights from a traditional self-serve research tool to a human and AI research service
• How Charlie's company uses AI tools to assist researchers at various stages of the research process
• The pros and cons of being a startup in the research industry
• The need for transparency and collaboration between research technology providers and clients
• The trend of research technology moving from agencies to clients and challenges around technology adoption
• Self-serve research platforms and where they can go wrong, especially with complex research needs
• The variety in size and structure of insights teams at different client organizations
• Potential conflicts between consumer insights and data analytics teams within client companies
• The importance of connecting external research data to client data environments
• Advice for those starting in the research industry today

Research Revolutionaries is brought to you by ⁠⁠⁠⁠Delineate⁠⁠⁠⁠, your real-time insights partner, helping you make smarter decisions quickly.