9:Survey Mobilization: Exploring WhatsApp in Emerging Markets
In this episode, we talk with Tim Treagus founder of Yazi and dive into the transformative role of WhatsApp and chat-based platforms in modern research. We explore the unique advantages of WhatsApp for consumer research in emerging markets, where accessibility, trust, and reach are crucial.
Learn how WhatsApp’s native AI capabilities enable a 6x higher response rate, making it a powerful tool for collecting insights in hard-to-reach areas. We'll also cover the latest in privacy and security within WhatsApp, and how this trusted channel opens new doors for more inclusive and representative research.
Thank you to our sponsors Delineate.
Timothy Treagus
CEO / Founder
Timothy Treagus is the founder of Yazi, a Cape Town-based platform reshaping market research across emerging markets. With a background in entrepreneurship and a keen interest in tech-driven solutions, Tim is deeply curious about how technology can open up access to more robust, diverse methodologies in research. His work is grounded in a commitment to designing solutions that address real-world challenges, especially in reaching communities often overlooked by traditional data collection methods.
Tim’s approach combines tech innovation with thoughtful problem-solving, whether through AI or tools tailored to Africa’s unique connectivity landscape. Passionate about advancing research methodologies, Tim brings an insightful, forward-thinking perspective to the industry, from leveraging WhatsApp for high engagement to creating impactful, accessible research experiences.
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