Market Research Episodes
9:Survey Mobilization: Exploring WhatsApp in Emerging Markets
In this episode, we talk with Tim Treagus founder of Yazi and dive into the transformative role of WhatsApp and chat-based platforms in modern research. We explore the unique advantages of WhatsApp for consumer research in em...
5: Self-Help or Self-Sabotage? The Highs and Lows of Going Solo with …
Self-serve research tools have given many brands – with both big and small budgets – the chance to understand their target market better and in ways that would have been unheard of decades or even years ago. But there are …
4: 21st Century Research: How Coca-Cola moved to real-time campaign t…
That Coca-Cola drink certainly is quenching consumer thirst in the moment. Just like consumers enjoy their drinks now, marketers at Coca-Cola understand consumer feedback in real-time as well. Welcome to the 21st Century. On ...
3: How to balance human-machine collaboration in market research
Join Host James Turner as he chats with research revolutionary Caroline Frankum about striking the balance in the fast-paced world of research technology. Caroline is a multi-award-winning CEO with a high level of expertise i...
2: Long-Term Insights Transformation that Sticks - a chat with Babita…
The right processes are essential for insights teams today to drive business outcomes. But how can insights leaders manage their teams and processes? Research Revolutionary Babita Earle , managing director of international at...
1: The speed of the research revolution is .... fast! How to keep up.
James (JT) Turner is joined on our first episode of "Research Revolutionaries" by Giles Palmer , a true research revolutionary and CEO at Cint, a global research technology provider that enables brands, agencies, and other bu...
Welcome to Research Revolutionaries with James "JT" Turner
The world of consumer insights is changing faster than ever. How are today's top companies staying ahead of the curve and gaining actionable insights? Find out from the brands leading the field on “Research Revolutionaries.” ...