Caroline Frankum

Global CEO

Caroline is a multi-award-winning CEO with a high-level of expertise in PE-backed transformation, M&A, amplifying expertise with Tech and AI to deliver unprecedented commercial growth, and ensuring diversity is a business imperative for optimising social and business value.
She is part of the Executive Team at Kantar – a world-leading data and human insights agency helping the world's most valuable brands shape their brand future by better understanding people and driving sustainable, equitable growth. She was part of the team who secured Kantar’s $billion deal with Private Equity firm Bain Capital in 2019, and, as Global CEO of the Kantar Profiles Division is also responsible for running Kantar’s multi-million-dollar first party data division that powers insight delivery and analytics for world-leading Consumer, Media, Tech, Publisher, Consultancy, Healthcare, Market Research and e-commerce brands by providing compliant, programmatic access to over 170m+ consumers across the globe.

Caroline joined Kantar in 2016 to positively disrupt the established, but traditional Market Research and Panel industry with Technology. She has led the bold, creative, fast transformation of the Kantar Profiles Division into a leading global player in the ~$3.4 billion panel sourcing sector over the past 4 years by completely transforming the business to be more tech and AI-enabled and data-informed.

Prior to joining Kantar Caroline worked client-side for 15 years in influential roles at leading Media companies, including: Classic FM, The Mirror Group, Five, Disney, ITV, UKTV and Sky. This was followed by 7 years at Omnicom where she was EMEA CEO at Brand & Comms specialist Agency Hall & Partners, helping develop brand, communication, and sponsorship strategies for world-leading organisations in FMCG, Fashion & Retail, Media & Entertainment, Travel & Leisure, Sports & Gaming, and Financial & Fintech sectors.

One of Caroline’s biggest passions is helping businesses transform and grow in profitable and purposeful ways. This means creating more inclusive, diverse, psychologically safe working environments, where the only barriers to success are personal choice and professional competence. This has led to her being recognised as:

- An inaugural Insights 250 Legend for long-standing, meaningful contributions to the Market Research industry in 2023 – voted for by 20,000 people in the industry
- Corporate Ally of The Year at the Rainbow Honours/London Bank Awards in 2023 for her work with the LGBTQIA+ community
- CEO of The Year by Inclusive Companies in 2022
- A Top 100 HERoe Global Executive Champion of Women in Business in 2023, 2022, 2021, 2020, 2019 and 2018 by Yahoo Finance and Involve
- A Top 20 Involve OUTstanding Global Executive LGBTQIA+ ally in 2023, 2022 and 2021 by YouTube and INvolve
- A judge for The UK National Diversity Awards, in association with ITV News in 2024, 2023, 2022, and 2021