Kathryn Topp

A relentless innovator with a passion for problem-solving, Kathryn Topp is the founder of Yabble and an award-winning researcher and AI entrepreneur with more than 20 years of experience. Kathryn was recently recognized as one of the top 250 global insights leaders by ESOMAR. Kathryn is leading the way in the field of AI insights with her company Yabble – a cutting-edge generative AI company that's revolutionizing the world of insights, working with Fortune 500 companies globally to bring AI into their insights practice. A first-of-its-kind insights ecosystem built on game-changing AI products, Yabble helps brands enrich their customer understanding and generate transformative knowledge that drives growth and innovation. Acknowledged in the GRIT Top 50 Most Innovative Supplier list for 2023, and the GRIT Top 25 Most Innovative Market Research Technology Supplier list for 2023, Yabble is established as a leader in this space. During her career, Kathryn has gained a wealth of experience at the world’s leading insights houses and with some of the globe’s biggest names (including Cadbury, Fonterra, and Nestlé), developing a deep understanding of brands and agencies’ data needs plus delving into what the future of research and insights could look like.