Timothy Treagus

Timothy Treagus is the founder of Yazi, a Cape Town-based platform reshaping market research across emerging markets. With a background in entrepreneurship and a keen interest in tech-driven solutions, Tim is deeply curious about how technology can open up access to more robust, diverse methodologies in research. His work is grounded in a commitment to designing solutions that address real-world challenges, especially in reaching communities often overlooked by traditional data collection methods.

Tim’s approach combines tech innovation with thoughtful problem-solving, whether through AI or tools tailored to Africa’s unique connectivity landscape. Passionate about advancing research methodologies, Tim brings an insightful, forward-thinking perspective to the industry, from leveraging WhatsApp for high engagement to creating impactful, accessible research experiences.