1: The speed of the research revolution is .... fast! How to keep up.
James (JT) Turner is joined on our first episode of "Research Revolutionaries" by Giles Palmer, a true research revolutionary and CEO at Cint, a global research technology provider that enables brands, agencies, and other businesses to gain more efficient and impactful insights.
In their hour-long chat, they discuss:
- Background on Giles Palmer and his career journey
- Overview of his role as CEO of survey provider Cint
- The Value of Brand Tracking
- The relevance of brand trackers today
- Importance of connecting insights to business decisions
- Rethinking trackers for faster insights and alignment to decisions
- Ensuring Quality in Online Survey Panels
- Issues of bots, fraud, and data integrity
- Role of technology and collaboration to improve quality
- Industry accountability in respondent experience
- Optimizing Respondent Experience
- Why respondents get frustrated or disengaged
- How technology can help treat people better
- Feedback loops and advisor groups to guide improvements
- Turning Research into Business Impact
- Disconnect between insights and operational decisions
- Packaging analytics for action vs. passive awareness
- Self-service portals and cultural shifts needed
- Skills and Mindsets for Research Revolutionaries
- Being skeptical and challenging assumptions
- Technical fluency to spot breakthrough opportunities
- Promoting unconventional thinking
Research Revolutionaries is brought to you by Delineate, your real-time insights partner, helping you make smarter decisions quickly.
Giles Palmer
CEO
Giles became the CEO of Cint in April 2023. He was the founder and former CEO of Brandwatch, a digital consumer intelligence company, and led it from its inception for over 15 years. While at Brandwatch, Giles steered the company through a successful merger and integration with Crimson Hexagon, a US-based AI-powered consumer insights company that was its nearest competitor. In 2021, Brandwatch was sold to Cision, a global public relations software company, and Giles went on to become Cision’s Chief Growth Officer.
Giles is a seasoned leader with extensive experience in senior and non-exec positions at fast-growth global technology companies. He is a regular speaker at social media conferences and podcasts. He serves on the Industrial Advisory Board for Sussex University as well as being a school governor.
Giles holds a BSc in Physics from Durham University in the United Kingdom and is a Chartered Accountant.
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